Social Media and Generation X

by

social-media2Although social media may seem to belong to teenagers and early 20 something’s, it has become widely adopted across all generations.  Online social network acceptance by American adults has grown by more than 400% since 2005 (courtesy of PEW).  Among the most intriguing adult demographics are the Gen Xers (those born between 1960-1979).

Gen Xers use social networking sites for both personal and professional use and therefore are more likely to carry several profiles and utilize multiple social networking outlets.  Overall, 17% or American Gen Xers visit social networking sites on a daily basis. LinkedIn, the Internet’s largest professional network, boasts a median user age of 40 and  according to PEW, 30% of 35-44 year olds have at least one profile on social networks (along with19% of 45-54 year olds).

Interestingly, female Gen Xers seem to be slightly more involved in social media on a regular basis than males.  In fact, females over the age of 40 are statistically more engaged in social media than younger women according to the website SheSpeaks.com.  In fact, females 45 years old and older used Facebook between January and March 2009 at a rate higher than any other category of users (eMarketer.com).

Clearly Gen Xers are becoming increasingly Internet savvy utilizing social media to make more informed purchasing decisions, find employment, engage with particular social groups (i.e. mommy bloggers) and stay in touch with family and friends through these most efficient and immediate methods. A recent eMarketer.com survey also found that social networks (67%) were more popular than email (65%) for mass communication.  Given the above trends in Internet social network use, Gen X’s use of social media is only expected to continue to rise. Keep an eye out for the new social media tools and technologies that spawn over the next few years—it would not be unlikely for them to be targeted to this demographic.

Advertisements

Tags: , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: